Challenges “I wanted to give my clients
another option when it came to sharing the publication
with their clients, friends, and co-workers,”
said Jacqueline Benjamin Thomas, Vice President of People
You Need To Know, Inc. Thomas wanted to have the information
readily available to all her viewers, while saving postal
service cost. This is a challenge for many publishers.
Distributing printed publications is not only expensive
but is not always reliable. It may never reach the client
or it may not be available when needed.“Because
it is so popular, we have a problem keeping it on the
shelves year after year” Thomas said. Live
Publications is an excellent solution to many problems
faced by publishers around the world.
Execution
Live Publications created a solution for People You Need
To Know, Inc. that fit their needs and requirements. The
Live Publications team worked hand-in-hand with the client
to understand what it was they were looking for; all their
questions were answered and the solution was provided
timely. The “Live Publications
team was easy to work with and our online publication
was available in a very short time. Also, the pages load
very fast and they are sharp and crisp” Thomas
said.
Results
Live Publications allowed People You Need To Know Business
Directory to be available to all it’s viewers with
many interactive features not available in printed format.
This solution also helped bring down the distribution
cost, thus saving valuable time and money.“In
the past years, we spent tons of money on postage, we
don’t have to do that anymore” said
Thomas. “Thus far,”
she continued, “we’ve
gotten more traffic to our site this month than we’ve
gotten in the last four months.” Live Publications
not only increases business but is cost effective, easy
to manage and a publisher’s dream come true.
Client's Comments
By nature, I like to research things. I believed that
if one particular company was offering this service, there
were others available with more advanced features and
I found it with Live Publications. I reviewed several
companies that were providing similar solutions, but none
of their features could compare to what Live Publications
was offering. They were pretty flexible to work with so
they let us host our publication on our own website that
no other company was allowing us to do. They designed
our online publication interface to match our website
look and feel. After working with Live Publications I
hope that other digital publishing solution providers
will use them as a model and improve their products and
features. I love Live Publications because it's a real
lifesaver and my clients are very impressed with it.
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